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ASUS ProArt 是由 JL DESIGN 統籌與創意執行，打造 ProArt 品牌視覺基底，並邀請國際藝術家根據產品主題替 ProArt 創作出專屬的 Artworks。從「Made for ProArtists」出發，用「Made by ProArtists」打開跟創作者的新溝通方式，試圖碰撞 PRO / ART / ARTISTS 三者之間的可能性，強化 ProArt 的品牌視覺性格。
類聚從 2020 年開始，受到 JL DESIGN 的合作邀請，協助執行平面視覺延伸設計，結合藝術家的創作，與產品、底圖規範精修重製。將 3D Render 與實拍照片，用精緻的合成技術重現 JL DESIGN 定調的視覺概念，強化產品質感、專業情境與藝術張力，讓創意更靈活的延伸到各種高規格的應用展示上。
ASUS ProArt, led by JL DESIGN, collaborates with international artists to create exclusive artworks based on various products, emphasizing the concept of "Made for ProArtists" and "Made for ProArtists."
Grandvity has collaborated with JL DESIGN since 2020 through photo manipulation. By combining 3D rendering and real-life photographs, we enhance the product's texture, and professional context, enabling flexible creativity in high-standard application displays.
Client | ASUS
Creative Agency | JL DESIGN
2021
Creative Director | 蔡卓翰 Johan Tsai
Executive Production | 巫安琪 Angela Moo
Project Head | 蔡佳穎 Chiaying Tsai
Project Management | 林志翰 Ryan Lin, 陳品聿 Carol Chen , 關穎儀 Wingyee Kwan, 黃婷鈺 Tingyu Huang
Associate Creative Director | 魏良恩 Lance Wei
Planner | 陳品聿 Carol Chen, 李佳怡 Amber Lee
Project Coordinator | 蕭珞旂 Sabrina Hsiao, 黃品綺 Pinchi Huang, 鄭怡瑄 Berry Cheng
Main Designer | 齊慕夷 Morris Chi, 邱柏鈞 Children Chu, 李佳怡 Amber Lee
Key Visual Artwork
Artist | KORB, fuse*, Fluent, Media Work
Application
3D Design | 廖伯豪 Ben Liao, 黃俊嘉 Jack Huang
Layout Design | 洪湘茹 Hsiang Ju Hung, 陳施澄 Kelsie Chan
Graphic Design | 蔡瑋廷 Abby Tsai, 蔡逸婷 Quentine Tsai, 吳怡蒨 Joy Wu, 物以類聚視覺整合 Grandvity Design（王子豪 Noodle Wang, 孫希嘉 Si Jia Sun, 何佩宣 Patricia Ho, 籃玟韋 Winway, 邱韋融 Grape Chiu, 彭詩涵 Sarah Peng）
2023
Creative Director | 蔡卓翰 Johan Tsai, 魏良恩 Lance Wei
Executive Producer | 巫安琪 Angela Moo
Project Director | 蔡佳穎 Chiaying Tsai
Project Management | 林志翰 Ryan Lin, 黃品綺 Pinchi Huang
Main Designer | 齊慕夷 Morris Chi, 林俊德 Junde Lin, 蔡逸婷 Quentine Tsai
Key Visual Artwork
Artist | FUTUREDELUXE
Application
Graphic Design | 齊慕夷 Morris Chi, 林俊德 Junde Lin, 蔡逸婷 Quentine Tsai, 物以類聚視覺整合 Grandvity Design（王子豪 Noodle Wang, 彭詩涵 Sarah Peng）
