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ASUS Republic of Gamers, the leading e-sports brand, uses advanced technology to create a new vision of an e-sports kingdom for players. Combining the cooling technology of “Liquid Metal” and “Arc Flow Fans”, ASUS creates “INTELLIGENT COOLING”, a new technology that provides e-sports players with specialized hardware cooling technology.
For INTELLIGENT COOLING’s logotype, blue and silver are used with a special 3D effect to showcase the fluidity of liquid metal and the stable airflow of the fan. These features of the logo depict cooling wind. Whereas, NEBULA DISPLAY / NEBULA HDR adopts the colorful nebula material by displaying vivid and rich colors, and smooth dynamic images which allow players to explore the visual aesthetic in the game universe.
Client | ASUS Republic of Gamers
Production | Grandvity Design
Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng/Jenny Lee
Design Director | Si Jia Sun
Typography Effect Designer | Si Jia Sun
Portfolio Designer | Show Yen