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ASUS ROG Typography Effect

物以類聚 Grandvity Design 設計作品|ASUS ROG Typography Effect(1)
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ASUS ROG Typography Effect | Digital Art

ASUS ROG 極致冷卻 x 精緻彩度,先進科技搭載的字體設計!電競龍頭品牌 ASUS Republic of Gamers 以先進的技術,為玩家打造全新視野的電競國度,結合 LIQUID METAL 與 ARC FLOW FANS 的冷卻技術 —— INTELLIGENT COOLING,提供電競玩家專用的硬體冷卻技術,以藍與銀搭配 3D 特效,呈現液態金屬的流體與風扇的穩定氣流,並從其特點提煉出簡化的標誌,結合成冷卻風旋的 icon;NEBULA DISPLAY / NEBULA HDR 則以多彩搭配星雲材質,展現鮮明的色彩層次、流暢的動態影像,讓玩家在遊戲的宇宙裡,盡情探索視覺的快感。


ASUS Republic of Gamers, the leading e-sports brand, uses advanced technology to create a new vision of an e-sports kingdom for players. Combining the cooling technology of “Liquid Metal” and “Arc Flow Fans”, ASUS creates “INTELLIGENT COOLING”, a new technology that provides e-sports players with specialized hardware cooling technology.

For INTELLIGENT COOLING’s logotype, blue and silver are used with a special 3D effect to showcase the fluidity of liquid metal and the stable airflow of the fan. These features of the logo depict cooling wind. Whereas, NEBULA DISPLAY / NEBULA HDR adopts the colorful nebula material by displaying vivid and rich colors, and smooth dynamic images which allow players to explore the visual aesthetic in the game universe. 

Credits

Client | ASUS Republic of Gamers
Production | Grandvity Design

Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng/Jenny Lee
Design Director | Si Jia Sun
Typography Effect Designer | Si Jia Sun
Portfolio Designer | Show Yen 

ASUS ROG Typography Effect