在科技日新月異的年代，筆電也有了不同需求的配備與規格，而在琳琅滿目的產品中，往往需要更有趣、更直覺的產品廣告，讓消費者感受產品的特色與魅力。

MSI微星科技聯手類聚團隊，為３款系列筆電設計社群廣告視覺，用充滿創意的盒玩概念，結合攝影、包裝與平面設計，分別製作出給「遊戲玩家」、「創意工作者」與「小資上班族」等３種不同的消費者專屬的使用情境。

類聚從前期的創意溝通、草圖繪製、攝影企劃；到攝影現場的製片、模特兒、妝髮；再到後期的包裝設計與影像合成，皆以高規格的陣容來編制團隊，並以 Vlog 與 Speed Art 形式紀錄製作花絮，希望也能以此次案例，與各位分享廣告視覺設計的過程，邀請大家來感受作品之外，也能參與專案的製作體驗。


MSI, also known as Micro-Star International (微星科技), is a Taiwanese IT corporation that produces computer hardware products. In the competitive tech era, captivating advertisements are crucial to highlight a product's features and attract consumers. To this end, MSI collaborated with Grandvity Design to create a series of toy box-inspired advertisements featuring 3 consumer personalities: gamers, creative professionals, and office workers.

Grandvity Design led the project from initial conception and sketching to art directing during the photo shoot, and finalizing the digital art design. Our team documented the process through vlogs and speed art, aiming to share the entire process behind planning and creating these advertisements.