花蓮最大特色就是其風土自然，緩慢與放鬆的步調總能在這拾回生命初始的跳動，設計便以此為元素，藍色作為主色搭配花蓮地形等高線底紋製造出空間感，並加入活動相關元素及繽紛色彩點綴於其中，呈現出生氣蓬勃的城市意象。​

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字型紋理、背景圖騰及地圖上的建築運用膠板雕刻，賦予文字圖像手感與重量，刻畫出花蓮城市空間藝術節在這留下重要的印記。​

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藝術近年透過各縣政府舉辦的活動，逐漸走入民眾的生活。花蓮市自由街因鄰近火車站曾繁榮一時，成為花蓮人乘載共同回憶的街區，集結國內外街頭藝人舉辦兩天藝術盛會，藉由活化舊街區，讓新舊回憶在此碰撞出全新火花。​

Grandvity Design is privileged to craft the visual identity for the annual Hualien Festival (花蓮城市藝術節). Embracing Hualien's tranquil natural ambiance, our design reflects its rural charm with blue tones mirroring the city's terrain, complemented by event-related elements and vibrant colors. Relief-printed font, background patterns, and building depictions on the map add a tactile quality, leaving a lasting imprint on Hualien's cityscape throughout the festival. The festival, showcasing street artists, revitalizes Hualien, sparking a dynamic fusion of old and new memories.