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艾薇 Ivy Lee / Start-Up

物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(1)

艾薇 Ivy Lee / Start-Up | Packaging

2019《聲林之王2》冠軍選手 - 艾薇Ivy,高超唱功及她勇於嘗試的性格,2020年底以〈失重前幸福〉驚艷華語歌壇,單曲發行短短一個月就進擊KKBOX風雲榜,並創下星、馬、台華語新歌日榜三冠紀錄,MV上線破千萬點閱,是華語歌壇最狂新人!⁣

⁣2023年,艾薇揮別稚氣,推出第二張全新個人專輯《獨角獸 Start-Up》,專輯企劃以「ⒾⓋⓎ Ltd. 幸福企業」為核心概念,並委託類聚團隊延伸設計裝幀,打造獨角獸企業專屬專輯,一系列滿滿艾薇感的企業識別系統。⁣ 運用延伸元素與配色,編排出氣勢滿滿的「股市趨勢圖」與繽紛洋溢的「獲益圓餅圖」,充滿女孩的玩味、也兼具CEO的霸氣;而設計亮點之一的「IVY Ltd. 員工證件套」更意味著,購買專輯的粉絲們都能一起成為艾薇的企業夥伴,投資這個穩賺不賠的績優股!強勢打造艾薇的獨角獸企業!⁣ ⁣艾薇 CEO 氣勢喊話:「愛我就投資我!穩賺不賠的真理!」⁣


Malaysian singer Ivy Lee (李艾薇) won the 2019 championship on the Taiwanese singing competition TV show "Jungle Voice 聲林之王." Since then, she has achieved great success in the Chinese pop music industry, with her music video surpassing 10 million views.

In 2023, Ivy released her second solo album, "Start-Up," shedding her childish image. Grandvity designed the album packaging, featuring a Unicorn-themed company with a complete corporate visual system. We also developed a "stock market trend chart" and a "profit pie chart" for Ivy's Unicorn enterprise, along with an "IVY Ltd. Employee ID Set" that invites fans to become her business partners and invest in this “blue-chip stock”. 

物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(2)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(3)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(4)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(5)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(6)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(7)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(8)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(9)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(10)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(11)
物以類聚 Grandvity Design 設計作品|艾薇 Ivy Lee / Start-Up(12)

Credits

Client | Universal Music Taiwan 環球音樂
Artist | Ivy Lee 李艾薇
Production | Grandvity Design

Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun​
Logotype Designer | Jason Lee
Album Designer | Jason Lee / Jasmine Lin
Portfolio Designer | Patricia Ho
Font | Arphic Fonts 文鼎字型 

艾薇 Ivy Lee / Start-Up