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躍上主流 Pop Into Mainstream

物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(1)

躍上主流 Pop Into Mainstream | Packaging

新生代饒舌獨立音樂廠牌戰犯 WAR Convict Studio 創辦人陳小律,在音樂創作的路上備受嘻哈文化影響,透過《躍上主流》集結金曲獎背後13位音樂製作人的訪談,帶領大家跟著音樂一起躍上主流。

書籍以嘻哈元素——潑漆、噴墨、街頭,貫穿整本設計,標準字筆畫中藏入彷彿塗鴉客在街頭將奶瓶紙割完後留下的 Bridge,噴漆在牆面上的效果;首頁主視覺層疊的影像,從舊到新的排列,呼應次文化「躍上主流」的概念;結尾的海報則使用非棚拍的宣傳照,而是訪談中提到他們的生活日常,以拼貼的方式拼出他們最真實的樣子。

整體以閱讀性為優先,沒有過多華麗的排版,期望讀者將注意力集中在文字上,輕鬆了解編曲與音樂的製作歷程。 這本書從製作到完成耗時將近 3 年,類聚也陪伴躍上主流 1 年多的時間,終於看到成品的誕生!感謝陳小律對音樂的熱愛,也讓我們一同參與這段浪漫的旅程!


Influenced by hip-hop culture, GreenTed, founder of the indie rap label "戰犯 WAR Convict Studio," created the book "Pop Into Mainstream" (躍上主流). This book gathers interviews with 13 music producers behind Golden Melody Award-winning tracks, guiding readers on a journey into the mainstream alongside the music.

The design seamlessly integrates hip-hop elements like splatters, graffiti, and street art. Typography strokes subtly form a bridge, reminiscent of graffiti on city walls. Cover visuals progress from old to new, reflecting the concept of “Pop Into Mainstream.”

The concluding posters showcase candid photos in celebrities’ individual collages, revealing their authentic lives. Prioritizing readability, the book’s layout lets readers focus on content, gaining insights into music production and arrangement processes. 

物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(2)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(3)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(4)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(5)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(6)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(7)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(8)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(9)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(10)
物以類聚 Grandvity Design 設計作品|躍上主流 Pop Into Mainstream(11)

Credits

Client/Artist|陳小律
Editor|謝宜廷、蔡函潔
Production|Grandvity Design

Art Director|Noodlemaker
Account Manager|Grape Chiu
Project Manager|Sarah Peng
Design Director|Si Jia Sun
Logotype Designer|Noodle Wang
PV Designer|Jasmine Lin / Jason Lee
Portfolio Designer|Jasmine Lin / Jason Lee / Patricia Ho

躍上主流 Pop Into Mainstream