自微電影發展成主視覺，再演變成完整的包裝與品牌識別系統。如同能一再回味的好咖啡般，時隔了 3 年之後的第一杯咖啡，再次與物以類聚合作，以嶄新姿態回歸。

將過往的視覺進行衍伸後變得更加完整。除了增加各生產地的莊園圖樣外，在包裝上也做出了大規模的創新與突破，使用了凹槽、掛鉤與倒扣等設計方式，在客製化滿足顧客需求的同時，也創造出對環境友善的機會。

期望透過此次品牌的塑造，讓第一杯咖啡從日本開始，走進千家萬戶之中，讓世界感受到臺灣咖啡所帶來的感動。

From developing a microfilm to becoming the main visual, and then evolving into a complete packaging and brand identity system. Just like a good coffee that you can savor repeatedly, after a three-year hiatus, ” But First, Coffee “ is once again collaborating with Like-minded to return with a fresh new look.

After extending the previous visual, it has become more complete. In addition to adding estate patterns from various production areas, there have also been large-scale innovations and breakthroughs in packaging. Designs such as grooves, hooks, and inverted buckles have been used to meet customer needs in a customized manner while also creating environmentally friendly opportunities.